145x Filetype PDF File size 0.02 MB Source: www.time4education.com
FACULTY GUIDANCE NOTES FOR MARKETING APTITUDE FOR BANK EXAMS (Ref: FGN500907) The word market is derived from a Latin word ‘Mercatus’ 2. Price: Price is the amount of money charged for a which means ‘to trade’. product or service. Marketing: 3. Place: Place is the physical distribution of products and services. Marketing is the process by which companies create Physical distribution is concerned with making the value for customers and build strong customer goods and services available at the right place so relationships in order to capture value from customers in that people can purchase the same. return. (Faculty should explain distribution channels) The goal of marketing is to build and manage profitable 4. Promotion: Promotion refers to the activities that customer relationships. Marketing seeks to attract new communicate the merits of the product and customers by promising superior value and to keep persuade target customers to buy it. current customers by delivering satisfaction. Promotion Mix: Higher levels of customer satisfaction lead to greater customer loyalty, which in turn results in better company It is also called marketing communications mix. performance. Promotion mix refers to combination of promotional tools used by a company to achieve its communication Delighted customers make repeated purchases and tell objectives. others about their good experiences with the product (or with the company). Elements of Promotion Mix: These are also called promotion tools. Delighted customers can be far more persuasive than ads and other formal marketing communications. They are: 1. Advertising Marketing versus Selling: 2. Personal selling 3. Sales promotion Marketing and selling are two different terms. 4. Publicity Selling is only a part of marketing. It is concerned with promoting and transferring possession and ownership of [Faculty should explain all these 4 elements in detail] goods from the seller to the buyer. Faculty should explain the following terms: Marketing is a wider term. It consists of activities such as identification of the customer’s needs, developing 1. Active buyer products to satisfy these needs, fixing prices and 2. ATM persuading potential buyers to buy the same. 3. Branding In selling the emphasis is on profits of the firm where as marketing is concerned with customer satisfaction and 4. Cold Call there by increasing profit in the long run. 5. Cross selling Marketing Mix: 6. Diversification 7. Deciders (Faculty should explain the “4Ps” of marketing in detail) 8. Divestment 1. Product: A product is anything that might satisfy a 9. Downsizing want or need. Products include more than just tangible goods. Services are a form of product that 10. Dumping are essentially intangible. 11. Duty Ex: Banking, Hotel, Airline, Retail services. 12. ESOP Classification of products: Products fall into two 13. Eighty-twenty (80/20) principle broad classes based on the types of consumers that use them – consumer products and industrial 14. Embargo products. 15. Fad Types of consumer products: 16. FIFO Convenience products, shopping products, 17. Financial Inclusion speciality products, unsought products. [To be explained by the Faculty] 18. Foreign Direct Investment (FDI) Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.), 95B, Siddamsetty Complex, Park Lane, Secunderabad – 500 003. All rights reserved. No part of this material may be reproduced, in any form or by any means, without permission in writing. This course material is only for the use of bonafide students of Triumphant Institute of Management Education Pvt. Ltd. and its licensees/franchisees and is not for sale. (2 pages) (agda/agdb) FGN500907/1 19. HNI 35. Marketing intelligence 20. IPO 36. Maslow’s Motivation Theory 21. Innovation 37. Motivation 22. Inventory 38. Networking 23. Joint venture 39. Niche marketing 24. Laissez-faire 40. Online marketing 25. Lead 41. Oligopoly 26. LOC 42. Outsourcing 27. M & A 43. Patent 28. Market capitalisation 44. Plastic Money 29. Market development 45. Prospect 30. Market leader 46. Qualities of good sales man 31. Market penetration 47. Relationship selling 32. Market segmentation 48. Smart card 33. Market Research 49. Telemarketing 34. Market share 50. USP nd Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.) HO: 95B, 2 Floor, Siddamsetty Complex, Secunderabad – 500 003. Tel : 040–27898194/95 Fax : 040–27847334 email : info@time4education.com website : www.time4education.com FGN500907/2
no reviews yet
Please Login to review.