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faculty guidance notes for marketing aptitude for bank exams ref fgn500907 the word market is derived from a latin word mercatus 2 price price is the amount of money charged ...

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                        FACULTY GUIDANCE NOTES FOR MARKETING APTITUDE FOR BANK EXAMS 
                                                                           (Ref: FGN500907) 
                      
                     The word market is derived from a Latin word ‘Mercatus’              2. Price: Price is the amount of money charged for a 
                     which means ‘to trade’.                                                   product or service. 
                                                                                           
                     Marketing:                                                           3. Place: Place is the physical distribution of products 
                                                                                               and services. 
                     Marketing is the process by which companies create                        Physical distribution is concerned with making the 
                     value for customers and build strong customer                             goods and services available at the right place so 
                     relationships in order to capture value from customers in                 that people can purchase the same. 
                     return.                                                                   (Faculty should explain distribution channels) 
                                                                                           
                     The goal of marketing is to build and manage profitable              4. Promotion: Promotion refers to the activities that 
                     customer relationships. Marketing seeks to attract new                    communicate the merits of the product and 
                     customers by promising superior value and to keep                         persuade target customers to buy it. 
                     current customers by delivering satisfaction.                         
                                                                                          Promotion Mix: 
                     Higher levels of customer satisfaction lead to greater                
                     customer loyalty, which in turn results in better company            It is also called marketing communications mix. 
                     performance.                                                         Promotion mix refers to combination of promotional tools 
                                                                                          used by a company to achieve its communication 
                     Delighted customers make repeated purchases and tell                 objectives. 
                     others about their good experiences with the product (or              
                     with the company).                                                   Elements of Promotion Mix: These are also called 
                                                                                          promotion tools.  
                     Delighted customers can be far more persuasive than                   
                     ads and other formal marketing communications.                       They are: 
                                                                                          1. Advertising  
                     Marketing versus Selling:                                            2. Personal selling 
                                                                                          3. Sales promotion 
                     Marketing and selling are two different terms.                       4. Publicity 
                     Selling is only a part of marketing. It is concerned with             
                     promoting and transferring possession and ownership of               [Faculty should explain all these 4 elements in detail] 
                     goods from the seller to the buyer.                                   
                                                                                          Faculty should explain the following terms: 
                     Marketing is a wider term. It consists of activities such as          
                     identification of the customer’s needs, developing                   1.    Active buyer 
                     products to satisfy these needs, fixing prices and                   2.    ATM 
                     persuading potential buyers to buy the same. 
                                                                                          3.    Branding 
                     In selling the emphasis is on profits of the firm where as 
                     marketing is concerned with customer satisfaction and                4.    Cold Call 
                     there by increasing profit in the long run.                          5.    Cross selling 
                      
                     Marketing Mix:                                                       6.    Diversification 
                                                                                          7.    Deciders 
                     (Faculty should explain the “4Ps” of marketing in detail) 
                                                                                          8.    Divestment 
                     1. Product: A product is anything that might satisfy a               9.    Downsizing 
                          want or need. Products include more than just 
                          tangible goods. Services are a form of product that             10.   Dumping  
                          are essentially intangible.                                     11.   Duty      
                          Ex: Banking, Hotel, Airline, Retail services. 
                                                                                          12.   ESOP 
                          Classification of products: Products fall into two              13.   Eighty-twenty (80/20) principle 
                          broad classes based on the types of consumers that 
                          use them – consumer products and industrial                     14.   Embargo 
                          products.                                                       15.   Fad 
                      
                          Types of consumer products:                                     16.   FIFO 
                          Convenience products, shopping products,  17.  Financial Inclusion 
                          speciality products, unsought products. 
                          [To be explained by the Faculty]                                18.   Foreign Direct Investment (FDI) 
                      Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.), 95B, Siddamsetty Complex, Park Lane, Secunderabad – 500 003. 
                     All rights reserved. No part of this material may be reproduced, in any form or by any means, without permission in writing.  
                     This course material is only for the use of bonafide students of Triumphant Institute of Management Education Pvt. Ltd. and its 
                     licensees/franchisees and is not for sale. (2 pages) (agda/agdb)                      FGN500907/1 
                                       19.         HNI                                                                                                               35.         Marketing intelligence 
                                       20.   IPO                                                                                                                     36.   Maslow’s Motivation Theory 
                                       21.         Innovation                                                                                                        37.   Motivation 
                                       22.   Inventory                                                                                                               38.         Networking 
                                       23.   Joint venture                                                                                                           39.   Niche marketing 
                                       24.   Laissez-faire                                                                                                           40.   Online marketing 
                                       25.   Lead                                                                                                                    41.   Oligopoly 
                                       26.         LOC                                                                                                               42.         Outsourcing 
                                       27.         M & A                                                                                                             43.   Patent 
                                       28.   Market capitalisation                                                                                                   44.   Plastic Money 
                                       29.   Market development                                                                                                      45.   Prospect 
                                       30.   Market leader                                                                                                           46.   Qualities of good sales man 
                                       31.   Market penetration                                                                                                      47.   Relationship selling 
                                       32.         Market segmentation                                                                                               48.   Smart card 
                                       33.   Market Research                                                                                                         49.   Telemarketing 
                                       34.         Market share                                                                                                      50.   USP 
                                        
                                                                                                                                                                                     nd
                                       Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.) HO: 95B, 2  Floor, Siddamsetty Complex, Secunderabad – 500 003.  
                                                                                                                                                                                                                                                                 
                                       Tel : 040–27898194/95  Fax : 040–27847334   email : info@time4education.com    website : www.time4education.com       FGN500907/2 
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...Faculty guidance notes for marketing aptitude bank exams ref fgn the word market is derived from a latin mercatus price amount of money charged which means to trade product or service place physical distribution products and services process by companies create concerned with making value customers build strong customer goods available at right so relationships in order capture that people can purchase same return should explain channels goal manage profitable promotion refers activities seeks attract new communicate merits promising superior keep persuade target buy it current delivering satisfaction mix higher levels lead greater loyalty turn results better company also called communications performance combination promotional tools used achieve its communication delighted make repeated purchases tell objectives others about their good experiences elements these are be far more persuasive than ads other formal they advertising versus selling personal sales two different terms publici...

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